My cousin Christine is published again! Check out the magazine article READ MORE
Christine Saunders, owner of The Spiraled Stem Floral Design, a wedding and event design business in Anaheim Hills, Calif., changed her business’s focus in mid-April to promote more environmentally friendly flowers and practices as part of a personal mission, as well. She recycles cardboard and vases and is trying to forgo the newspaper packing that is abundant when she purchases at the Los Angeles Flower Market. She also has proposed creating a network with fellow area wedding florists to share their inventories of large props and vases.
Florists’ Review magazine is a monthly guidebook for operating a successful floral business. As the industry’s only independent magazine, its goal is to inform and inspire professionals at all levels, including traditional florists, high-end trend-setters, and multifaceted wholesalers.